Butterflies & Hurricanes: We are a female-led highly creative and dynamic packaging design and branding studio in Prague, Czech Republic. Our core attributes are intuition, insight, inspiration, innovation, and our deep knowledge of the industry. We share a strong belief in the transformative power of design to solve problems and create a better world, and focus on helping companies become more sustainable.
Who We Design For: We design for many of the most loved and iconic brands in the Czech Republic. We love to work with forward-looking companies who want to challenge the status quo and take their brands to new heights.
The Butterflies & Hurricanes Approach:
- Our feminine approach seeks to initiate and maintain long-term relationships with our clients.
- With empathy we seek to guide our clients toward deeper design thinking, greater customer-centricity, brand storytelling and sustainability.
- We use all our attributes and knowledge to identify and communicate the core values of the brand-consumer relationship.
- We follow an ethical code and seek to harness the power of design to save the environment while continuing to increase profits for our clients.
Our story: B&H was founded in 2010 by Michaela Thomas and Katarina Paurová, who shared a love for effective design (Katarina has since moved on and Michaela is now the sole owner). We were not satisfied with business practices and the progress of design in the Czech Republic since our Velvet Revolution in 1989, so we took our many years of experience in the field and started Butterflies & Hurricanes. In our country we see a need for new thinking and greater gender equality, sustainability and corporate responsibility, and want to increase the public’s awareness of the power and benefits of good design. Our mission is to elevate the entire packaging design and branding industry. We have faced many challenges and have a lot more work to do to reach our goals of creating change. With every year that passes our focus is more and more on helping companies become more sustainable, so that they can have positive effects on people, the environment, and business. This means, paradoxically, that we are a packaging design firm that is actively working to reduce the amount of packaging, especially plastic, being used by the food and drink industry. It is an amazing adventure and we hope you will become part of our story!