Butterflies & Hurricanes:
We are a female-led highly creative and dynamic packaging design and branding studio in Prague, Czech Republic. We seek to create positive change via our creativity, empathy, effectivity, emotions, inspiration and intuition. We have a deep belief in the transformative power of design to solve problems and create a better world.
Who We Design For:
We design for many of the most loved and iconic brands in the Czech Republic. We want to work with forward-looking companies who want to challenge the status quo and transform their brands to make them more agile, viable, sustainable and loved by the public.
The Butterflies & Hurricanes Approach:
· Our female-led approach seeks to initiate and maintain long-term relationships with our clients, whom we see as people—humans in the world—who want to make their mark on the industry just as we do.
· We are true believers in the transformative power of design and seek to guide our clients toward deeper design thinking, greater customer-centricity, brand storytelling and sustainability.
· We endeavor to find the core values of the brand-consumer relationship and bring all our attributes—creativity, empathy, effectivity, emotions, inspiration and intuition—together to communicate those core values.
· We follow an ethical code and are focused on the future of design and its power to save the environment while continuing to increase profits for our clients.
As founders we, Michaela and Katarina, share a love and a hunger for design and its transformative power. We were not satisfied with business practices and the progress of design in the Czech Republic since our Velvet Revolution in 1989, so we took our many years of experience in the field and started Butterflies & Hurricanes, our own dynamic and highly creative design studio. In our country we see a need for new thinking and greater gender equality, and want to increase the public’s awareness of the power and benefits of good design. Our mission is to elevate the entire packaging design and branding industry. We have faced many challenges and have a lot more work to do to reach our goals of creating change.